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Nydia Dias is an experienced marketing professional with a strong background in leading and managing marketing initiatives across multiple industries. As the National Head of Marketing for Time Out since April 2008, Nydia oversees marketing operations for three regions, formulates annual budgets, and successfully transformed the marketing function into a profit center. Prior to this role, Nydia served as Manager of International Marketing at Sony Music Entertainment and SONYBMG MUSIC ENT (I) Ltd, where responsibilities included managing events and marketing activities across India. Additionally, Nydia was the Senior Manager of Marketing for Sony Entertainment Television, focusing on defining target customers and product positioning for the Sony PIX channel.