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Naifa Kardenaya has a diverse work experience. Naifa started their career as a Marketing and PR Executive at Time International in 2023. Prior to that, they worked at LUXASIA, where they held multiple roles. As a Brand Executive - Makeup, they successfully launched Huda Beauty in Indonesia, exceeding sales targets and achieving high sales results. Naifa also led the marketing and execution of various fragrance brands, such as CK Defy, Burberry Hero EDP, and Marc Jacobs Daisy Ever so Fresh.

Before their time at LUXASIA, they gained experience as a Marketing Intern at LUXASIA and as a Key Account Manager (Health & Beauty) Intern at Lazada. Naifa also worked as a Retail Intern at Love, Bonito.

Naifa's early experience includes roles at Kunci Singapore (Komunitas Anak Curtin Indonesia), where they served as the President and as a Marketing and Public Relations Assistant.

Overall, Naifa Kardenaya has a strong background in marketing, PR, brand management, and retail, with a proven track record of exceeding targets and executing successful marketing campaigns.

Naifa Kardenaya's education history begins in 2018 when they enrolled at Curtin Singapore. From 2018 to 2019, they pursued a Diploma in Business/Commerce, General at Curtin Singapore. Following that, from 2019 to 2020, they completed their Bachelor of Commerce - BCom with a focus on International Business, also at Curtin Singapore.

In 2021, Naifa Kardenaya commenced their studies at the University of Sussex, where they pursued a Master of Strategic Marketing in the field of Business/Corporate Communications. This program continued until 2022.

Overall, Naifa's education history shows a progression from a diploma-level qualification in business to a bachelor's degree in commerce, culminating in a master's degree specializing in strategic marketing.