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Azura Abu Bakar currently serves as the Head of Product Marketing for Wholesale at TIME dotCom Berhad, a role held since January 2025. Prior to this position, Azura was with Maxis from August 2018 to January 2025, where responsibilities included leading E-Commerce, overseeing Bid Management with a focus on governance and risk assessment, and managing sales for the Wholesale Segment across domestic and international markets. Azura's career began at TIME dotCom Berhad in July 2009, where positions included Head, contributing to the organization for nearly a decade.