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Mehmet Y. is an accomplished professional with extensive experience in brand marketing, customer relationship management, and data analytics. Currently serving as Senior Manager of Brand Marketing & Loyalty at Starbucks since August 2021, Mehmet Y. leads a team of six to drive app growth and retention marketing across the MENA region. Prior to this role, Mehmet Y. worked at Turkcell from September 2014 to August 2021 as Growth & Analytics Lead for the SaaS BiP App, where responsibilities included analyzing marketing performance and developing strategic marketing insights. Earlier career experiences include positions at NielsenIQ as Account Executive focusing on Unilever's product categories and at Showtime Pictures LLC, where operational management contributed to significant sales achievements. Mehmet Y. holds a Bachelor's degree in Industrial Engineering from Marmara University, an Erasmus Exchange in Economics & Industrial Engineering from Technische Universität Clausthal, and an MBA from Aspen University.