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Sasha Griffin has a strong background in e-commerce management, with experience at several well-known companies in the industry. Sasha began their career at Billabong, where they worked as a web designer from 2006 to 2008. From there, they moved on to VOLCOM, where they served as an Ecommerce Manager from 2009 to 2013. At Boardriders, they held the position of Director of E-Commerce from 2013 to 2018, overseeing various aspects of the e-commerce website and managing marketing, merchandising, traffic acquisition, analytics, site conversion, site design, and logistics. Currently, Sasha is serving as the Vice President of E-Commerce at Tillys.

Sasha Griffin obtained a Bachelor's degree in Political Economy from Sichuan University from 1997 to 2001. Subsequently, Sasha pursued a Master's degree in Information Resources Management at the University of Southern California from 2002 to 2004.