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Lara Gish

Senior Category Growth Manager, Cheese at TILLAMOOK COUNTY CREAMERY ASSOCIATION

Lara Gish has extensive experience in brand management and category management. Lara has worked in various companies, including Tillamook County Creamery Association, PETCO Animal Supplies, Inc., Kashi Company, and Herbalife International.

At Tillamook, Lara held multiple positions, starting as a Category Manager for Yogurt & Sour Cream in 2015. Lara successfully led the $40M cultured category, developed new product lines, and oversaw the annual business planning process. In their most recent role, they served as the Senior Category Growth Manager, Licensing, Cream Cheese, and Butter, responsible for developing and driving alignment on the long-term vision for category growth.

Prior to Tillamook, Lara worked at PETCO Animal Supplies, Inc., where they served as a Brand Manager for Owned Brands. Lara revamped the company's generic private brands, transforming them into more premium and specialized brands. Lara developed brand positioning, packaging, and marketing strategies to support the brand launches.

Before PETCO, Lara worked at Kashi Company as a Brand Manager. Lara played a key role in developing the Kashi REAL Project, focused on increasing access to real, wholesome foods through fundraising campaigns, on-pack promotions, events, and PR efforts. Lara also developed successful natural whole grain snack bars and planned content for Kashi.

Lara's early career was with Herbalife International, where they progressed through various roles, ultimately becoming a Brand Manager and International Product Manager. Lara developed functional foods and nutrition supplements, with a focus on energy and heart health categories. Lara also adapted US products for international markets, specifically in South America and Southeast Asia.

Overall, Lara Gish has a strong background in brand management, category management, and developing successful product lines in the food and consumer goods industry.

Lara Gish holds a Bachelor of Arts (B.A.) degree in International Relations from Stanford University. No specific start or end years were provided for their education at Stanford.

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