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Alex Condron has extensive experience in category and consumer insights, currently serving as the Category & Insight Controller at Tilda since December 2005, having progressed through positions such as Senior Category & Insight Manager and Category Manager. Prior to Tilda, Alex worked at Britvic Soft Drinks from August 1998 to December 2005, starting as a Market Insight Executive and advancing to Customer Insight Manager. Alex's career began with an Industrial Placement as a Road Safety Analyst at Essex County Council in 1996. Academically, Alex holds a BSc in Statistics & Economics (Hons) from Coventry University and furthered education at Cranfield University in 2018-2019.