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Zhi Min Seetoh is a seasoned professional in product management and user experience, currently serving as the Senior Director of Product for TikTok Shop Core User Experience. Previous roles include Director of US E-commerce Product Solutions and Product Marketing at Instagram, where Zhi Min led the product strategy for small and medium businesses as Head of Product. Zhi Min's experience at Facebook includes positions as Product Manager for Facebook Marketplace, C2C, and E-commerce. Additionally, Zhi Min held the role of Lead Product Manager at BCG Digital Ventures and co-founded Indiescapes, showcasing a strong background in e-commerce and digital products across various platforms.