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Vanessa Craft currently serves as the Global Head of Partnerships - Content at TikTok, overseeing global content partnerships and strategic development across prominent categories such as Entertainment, Fashion, Sports, Lifestyle, and Education. Previously, Vanessa held the role of Global Head of Lifestyle & Education at TikTok, where leadership included the platform's first sponsorship at the Met Gala. As the Director of Content Partnerships, Vanessa focused on community building and content strategy in Canada, implementing initiatives like the Indigenous Accelerator Program. Prior experience includes serving as Editor in Chief at ELLE Canada, where a strategic focus on inclusive content led to significant readership growth, and leadership roles in various editorial positions, including Beauty Director at Hulu and founder of Kickette.