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Ken Liu is an accomplished professional with extensive experience in global music content strategy, e-commerce operations, and market launches across multiple regions. Currently serving as the Head of SoundOn Global Music Content Strategy and US Operation at TikTok, Ken has held various leadership roles within TikTok, including Operations Lead of E-commerce and Head of TSP of E-commerce in the UK. Prior to TikTok, Ken was with DiDi, where responsibilities included Launch Lead for both Sub-Saharan Africa and South Africa, as well as a Strategy BP role for DiDi America and Japan. Ken's earlier career includes positions at Macquarie Group as Manager of the MIRA Infra PE Fund, Baring Private Equity Asia as Senior Associate, and Morgan Stanley in several capacities including Senior Associate and Analyst. Ken holds a Bachelor of Arts (BA) with honors in Mathematics from the University of Oxford and an MBA from Columbia Business School.