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Cameron Ritchie is a seasoned professional with extensive experience in program management and marketing analytics. Currently serving as a Senior Program Manager in Strategy & Ops at TikTok since May 2024, Cameron previously held positions at Media Players Ltd as a Senior Marketing & Analytics Manager and Performance Marketing Manager, where impactful strategies boosted revenue significantly. Notable achievements include leading a tROAS automated bidding project at Fanatics, Inc., which resulted in a 240% year-over-year revenue increase. Cameron's background also includes software quality assurance roles at Waymo and AutoVitals, data analysis for the San Jose Earthquakes Soccer team, and various internships that highlight a strong foundation in technology, marketing, and analytics. Cameron holds a Bachelor of Science in Statistical Science with a concentration in Applied Statistics and has participated in a Sports Management Program at UC Santa Barbara.