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Brian Kim, MBA, is a seasoned professional with extensive experience in product strategy, marketing, and operations across the gaming and luxury industries. Currently serving as the Principal Measurement & Gaming Lead at TikTok, Brian is responsible for global product strategy and the management of gaming performance initiatives. Prior roles include leading partner marketing at PlayStation, overseeing digital marketing for major franchises at 2K, and spearheading digital initiatives for ultra-luxury brands at O'Gara Group. Brian's background also includes significant contributions to Wynn Las Vegas's e-commerce strategies, marketing management at The Korea Daily, and event planning in the hospitality sector. Brian holds an MBA from Loyola Marymount University and a Bachelor's degree in Hospitality and Recreation Marketing Operations from the University of Nevada-Las Vegas.