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Lorraine De Graaff has held various marketing roles throughout their career. Lorraine started at Robertsons in 2002 as a Brand Manager. Later, in 2005, they joined Novartis AG as a Brand Manager. From 2007 to 2013, they worked at Kimberly-Clark, where they held roles such as European Brand Manager and Marketing Director - Baby & Child Care. Lorraine then moved to SC Johnson as a Category Lead and later as a Customer Marketing Lead in the Africa Cluster. In 2016, Lorraine joined Whirlpool Corporation as the Marketing Director SADC. Most recently, they have been working as the Marketing Director at Tiger Brands since 2019.

Lorraine De Graaff has a Master of Management degree in Strategic Marketing from the Wits Business School, which they completed in 2017. Prior to that, they obtained a BCom Honours degree in Marketing/Marketing Management, General from Wits University, finishing in 2001. Lorraine also holds a Master's degree in Strategic Marketing from Wits Business School, although the specific dates of completion are not provided.