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Elaine Dawson is a seasoned marketing and operations professional with extensive experience in the retail and FMCG sectors. Currently serving as the Customer Marketing Manager at Tiger Brands since December 2023, Elaine leads shopper and trade marketing for the culinary division. Prior to this role, Elaine held various senior positions at Daymon, including Director of Operations and Director of Business Development, focusing on retail and supplier development strategies. Elaine's experience also includes significant roles at Pick n Pay as a Senior Business Manager in the Fresh Department and as a Senior Buyer for Private Label. Previous positions include General Manager Sales Operations at SMD, Key Account Manager and Senior Sales Representative at Beiersdorf, and Account Manager at Sovereign Foods. Elaine holds a degree from the University of Johannesburg, earned between March 1996 and 1999.