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Ray Martinez has extensive experience in leadership roles across various industries, currently serving as Vice President for both ShopFully and Tiendeo, a ShopFully Company, since late 2022. Prior to these positions, Ray held the role of Director General at medios México Outdoor since April 2017 and at Black & Decker from 2013 to 2017. Ray also held significant leadership roles at Samsung Electronics Mexico and The Walt Disney Company, focusing on sales and marketing strategies for Mexico and Central America. Earlier experience includes directorships at Avantel S.A and Telmex, alongside a solid educational background with multiple master's degrees in Business Administration and Corporate Law from Universidad Anáhuac.