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Vasilena Popova has a diverse range of work experience. Vasilena currently works as the Marketing Team Lead and CRM Automation specialist at Tiebreak Solutions since October 2021. Before that, they worked at emerchantpay as a Marketing Executive from May 2017 to September 2021, and as an Account Relationship Manager from May 2017 to December 2018. Vasilena also worked as a Public Relations Specialist at Play Tours BG Ltd. from September 2015 to March 2017. Vasilena gained experience as a Marketing and Public Relations Intern at NDG Communications in May 2015, at Akademika BG from August 2014 to October 2014, and at APRA Porter Novelli in June 2014 to July 2014. Vasilena'searliest work experience was at Clockwork Active Media, where they worked as a Promoter from March 2012 to May 2013, handling advertising, design, public relations, and presenting companies and products to consumers.

Vasilena Popova has a Master's degree in Brand Management from New Bulgarian University, which they obtained from 2017 to 2019. Prior to that, they completed their Bachelor's Degree in Public Relations at the same institution from 2012 to 2016. Vasilena also studied Spanish and English at 22nd High School "Georgi S. Rakovski" from 2007 to 2012. In addition, they have obtained certifications in Content Marketing Foundations, Critical Thinking, and Strategic Thinking from LinkedIn, with the specific dates not provided.