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Karina LaBarbera Basili has extensive experience in marketing and customer support, currently serving as Marketing Lead for Innovation and Campus Marketing at Tide Cleaners since August 2018. In this role, Karina has successfully curated and implemented marketing campaigns, developed partnerships, and launched an in-house design studio while ensuring brand consistency across the organization. Prior to Tide Cleaners, Karina worked as an Educator at lululemon, a Bootcamp Instructor at Pilates ProWorks®, and held positions at Mindshare and Starcom Mediavest Group, where media campaign management and account management skills were honed. Karina possesses personal training certifications and has a solid educational background with degrees in Communication and Media Studies from the University of Iowa and Florence University of the Arts.