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Reuven Lakein has had a long and varied career in the business world. Reuven began their career in 2002 as a Publisher for Outreach Publishing Corp. In 2007, they became the Owner of DCOM GROUP LLC, a VOIP company that targeted the business market in the Ukraine. Reuven was also the Owner of BH Imports and Binokol Communications LLC in 2008 and 2007 respectively. In 2009, they began working in Wholesale for LPSD Enterprises Inc. In 2012, they became the Owner/Buyer for Zagerz.com, a daily deal site used to clear excess inventory from their wholesale and retail channels. In 2013, they became the Owner of Epix Audio LLC, a manufacturer and distributor of quality Bluetooth Speakers. Finally, in 2014, they became Co-Founder of TickledPet, a company that believes in keeping things simple with natural, premium single ingredient dog treats.

Reuven Lakein received a BA in Rabbinical Law from Central Lubavitcher Yeshivah between 2005 and 2007.