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Christina de los Reyes is an experienced professional in revenue generation and strategic planning, currently serving as the VP of Offline Retail and Country Revenue Director at The Parentinc since November 2020. In this role, Christina oversees the P&L and implements initiatives to drive revenue growth in Vietnam. Previously, Christina held key positions such as Head of Web Products Development and Regional Head of Analytics, where responsibilities included leading product launches, enhancing P&L, and standardizing data visibility across regions. Before The Parentinc, Christina worked at Lazada Group as a Senior Business Analyst, focusing on customer lifecycle management and traffic optimization. Christina holds a Bachelor of Science degree in Industrial Engineering from the University of the Philippines.