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Frank Lihaug has worked in the entertainment industry since 1996. Frank began their career as a Booking Agent for Amas Entertainment. From 2004 to 2013 they worked as an Entertainment Manager for KJS Servering as and CCB as. In 2014, they became the Marketing and Entertainment Manager for GAWAN HOLDING AS. From 2017 to 2019, they worked as a Musikk & Event Manager for both Biblioteket Bar and Calibar as. Frank is currently employed as a Global Key Account Manager and Key Account Manager for TicketCo.

Frank Lihaug's education history includes studying music production at Noroff Bergen from 2003 to 2004, economics and administration at Western Norway University of Applied Sciences from 1994 to 1996, markedsøkonom at Næringsakademiet from 1992 to 1993, and reklame design at Merkantil Institutt from 1990 to 1991.