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Alba Arnau is a seasoned professional in content writing and communications, currently serving as a founding partner at LA PERA since September 2018. Alba has extensive experience as a content writer for Mammaproof, Vicens Vives Digital, and Tiching, where responsibilities include the documentation, production, and editing of educational and TIC-themed reports and interviews. Previous roles encompass responsibilities in communication and marketing at the Escola de pastelería Jordi Bordas and Katirza, focusing on communication strategies for the gastronomy, oenological, and cultural sectors. Additionally, Alba has contributed as a correspondent and writer for EIDTORIAL IPARRAGUIRRE - DIARIO DEIA, and engaged in campaign management and social network dynamics for various organizations. Educational qualifications include a degree in Journalism from Universidad del País Vasco/Euskal Herriko Unibertsitatea and a Master's in Political and Electoral Communication from Universitat Autònoma de Barcelona.