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Adam Schaffer is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as the Vice President and Head of Retail Product Marketing at TIAA since November 2020, Adam leads marketing initiatives for retail products, developing go-to-market strategies aimed at driving sales and asset retention. Previously, Adam held the position of Head of Affiliated Client Marketing at Nuveen, where strategies were implemented to enhance product adoption among financial advisors and retail clients. Adam's earlier roles include Senior Director of Asset Management Marketing at TIAA, Vice President of Marketing at DLJdirect/CSFBdirect, Marketing Consultant at TIAA-CREF, and Senior Marketing Analyst at Columbia House Company/Sony Entertainment Inc. Adam possesses a Bachelor of Science in Finance from the University at Albany and an MBA in Banking and Finance from Hofstra University.