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Alex Goldstein is a seasoned marketing professional with significant experience in lifecycle and mobile messaging strategies. Currently serving as the Lifecycle Marketing Manager at Thumbtack since May 2021, Alex focuses on optimizing customer-facing lifecycle campaigns and collaborating with various teams to enhance the notification lifecycle. Prior to Thumbtack, Alex held multiple roles at SEPHORA from March 2017 to May 2021, including Mobile Messaging Manager, where efforts were concentrated on developing mobile messaging channels through targeted and personalized campaigns. Earlier experience includes a position as Marketing and Design Associate at FirstJob, Inc. Additionally, Alex holds a degree in World Arts and Cultures with a focus on Art History from UCLA.