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Beth Sturman, PhD, is currently a Growth Strategist at thrv.com, where the focus is on accelerating revenue growth by optimizing marketing and sales strategies to align with unmet customer needs, as well as identifying insights for future growth through product roadmap planning. Prior experience includes serving as a Researcher, conducting qualitative and quantitative research consulting using Jobs-To-Be-Done theory. Beth Sturman completed a Mechanical Engineering internship at UTC Aerospace Systems, where work involved using Pro/ENGINEER, Teamcenter, and MATLAB. Educational credentials include a PhD in Linguistics from UCLA, a Master's degree in Linguistics from UCLA, and a Bachelor of Science in Linguistics from the Massachusetts Institute of Technology.