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LJ LuBow has been in the business world since 2006, when they began their career as a world ranked alpine ski racer for USSA. In 2010, they founded and became the CEO of LuXcove.com. After that, they worked as an independent business consultant from 2014-2016, before becoming a Co-Founder of Thrivo Technologies in 2016.

LJ LuBow is a Bachelor of Liberal Arts (ALB) candidate at Harvard University, studying Economics.