Lindsey Pietrowski has extensive experience in marketing and product marketing. Lindsey currently serves as the Director of Integrated Marketing at ThriveDX, where they lead a team responsible for campaign planning, social media management, and product marketing for cybersecurity education products. Prior to that, they were the Director of Product Marketing at ThriveDX, where they managed a team and drove growth for various professional education products.
Before joining ThriveDX, Lindsey worked at Pearson, where they held several roles, including Senior Product Marketing Manager and Product Marketing Manager. In these positions, they led product marketing efforts for online workforce skill and tutoring products, developed go-to-market strategies, and conducted competitive research. Lindsey also collaborated with cross-functional teams to create messaging, content, and campaigns for high-profile products in the higher education and enterprise segments.
Lindsey has also held marketing roles at Oil-Dri Corporation of America, Paragon National Bank, Baxter Credit Union, and PSCU Financial Services.
Throughout their career, Lindsey has demonstrated expertise in cross-functional collaboration, go-to-market strategy, market research, competitive research, product positioning and messaging, project management, campaign management, and content creation. Their leadership and commitment to innovation have driven business growth and contributed to the success of the organizations they have worked with.
Lindsey Pietrowski holds a Bachelor of Science in Business Administration (B.S.B.A.) degree in Marketing from Marquette University. Lindsey attended St. Benedict at Auburndale High School as well. Lindsey has obtained various certifications, including "Diversity and Inclusion in Marketing: Inclusive Language for Marketers" from LinkedIn in 2023, "Employment Law Essentials for Managers 2022" and "Preventing Discrimination & Harassment: US Managers 2022" from Traliant in 2022, and "Developing Leaders" from Pearson in 2020. Additionally, they have certifications from Ideo U and Pragmatic Institute.
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