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Haley Massong is the Corporate Innovation Manager at THRIVE Canada, helping THRIVE to strengthen and scale technological innovation in the Canadian agriculture and food sectors. She is driven to develop solutions in support of a more environmentally, socially, and economically sustainable future of food, and believes that accelerating adoption of effective and sustainable technology will be fundamental to achieving this.

Haley brings a background in project management, business development, and research and analysis, as well as a keen ability for systems thinking and a strategic, analytical, and creative approach to problem solving. She has over six years of experience in consulting gained through roles at Worley Parsons, a large, multinational engineering firm and at Integrated Sustainability, a boutique Canadian consultancy, where she worked on diverse teams on projects in the natural resources, agricultural, and public sectors.

Haley holds a Bachelor of Applied Science (B.A.Sc.) in engineering from Queen’s University. She recently completed a Master of Food and Resource Economics (MFRE) degree from the University of British Columbia, an intensive graduate program encompassing economics, business, and policy specific to food and agriculture, and culminated her degree with a business development internship with Terramera a leading Canadian agtech firm.