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Ricardo Caceres is an accomplished marketing and product development executive with extensive experience in both corporate and non-profit sectors. Currently serving as Vice President of Marketing Product Development at Thrive Farmers since 2021, Ricardo has a strong background that includes leadership roles such as Senior Director of Purpose Strategy at VF Corporation, where responsibilities included shaping the organization's purpose-driven strategy. Previous roles also include serving as Regional Strategic Partnership Director at CARE, Co-Lead of The Practice of Purpose Project, and Global Marketing Director for Sustainability at The Coca-Cola Company. Ricardo’s earlier career includes significant marketing leadership positions at Coca-Cola and Unilever, along with experience in advertising at Ogilvy & Mather. Academically, Ricardo holds an MBA from Thunderbird School of Global Management and a B.B.A. in International Business from Tulane University.