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Sean Crawford is an accomplished professional with extensive experience in retail media networks, currently serving as the Managing Director for North America at Threefold since October 2022. Previously, Sean held the same title at SMG, where responsibilities included leading client development efforts and overseeing partnerships with major retailers. Sean's career at SMG x Threefold spans over a decade, featuring various roles from Client Manager to Business Director, with a track record of restructuring teams and developing new business initiatives. Academic credentials include a Bachelor of Arts in Combined Honours from the University of Nottingham and an international internship at Continental in Germany.