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David Ferguson is a Senior Digital Analyst currently employed at Three UK. Prior to this role, David held positions such as Senior Analytics Manager at Wiggle and Senior Digital Performance Analyst at SSE plc, OVO, and Nationwide Building Society. With a background in Business and Management, David has a strong track record in data analysis, digital performance optimization, and implementing successful analytics strategies. David's career highlights include leading successful testing cultures, winning awards for best use of data, and driving significant shifts towards digital self-service channels.