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Barry Shields has over 15 years of experience in sales and service roles within the telecommunications industry. Barry has held various leadership positions at companies such as Three UK, Hutchison 3G UK Limited, and T-Mobile UK. Barry's expertise lies in developing and implementing commercial strategies to improve customer experience and drive business growth. Passionate about using technology to enhance customer interactions, Barry has a track record of achieving stretching goals, reducing customer churn levels, and leading successful teams.

Barry Shields attended St Columbas High in Gourock from 1990 to 1996. Barry later pursued a Higher National Certificate (HNC) in Learning & Development at James Watt College. Additionally, they obtained a Certificate in Training Practice from James Watt College. Barry also holds certifications in Managing Project Stakeholders and Building High-Performance Teams from LinkedIn, obtained in 2021.