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Barbara Ibarguen Troncoso is a seasoned marketing professional with extensive experience in communication strategies and budget optimization across various industries. Currently serving as Marketing Manager at Thor Urbana since April 2023, Barbara leads national communication strategies for commercial centers. Previous roles include Gerente de Mercadotecnia at Fibra Uno and Marketing Manager at Business Luxury Media, where Barbara effectively managed campaigns and partnerships to enhance brand positioning while reducing costs. Barbara's background also includes roles at Forbes México, Televisa, and digital marketing positions with MasterCard and Grupo Bimbo, showcasing a comprehensive skill set in both on and offline marketing initiatives. Barbara holds a degree in Communication from Universidad Intercontinental.