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Salma Y. is a seasoned data analyst with extensive experience across various industries. Currently serving as a Senior Data Analyst at Thndr since August 2023, Salma previously held similar positions at Cassbana and The American University in the Emirates, focusing on advanced analytics and institutional research respectively. Salma began a career at PwC Middle East, where responsibilities included leading internal audit reviews and conducting risk assessments for a tourism board in the UAE, as well as developing change management strategies for real estate. Initial experience included business development at Life Trade Egypt. Salma holds a Master of Science in Business Analytics and Big Data from IE University and a Bachelor of Business Administration with a focus on Finance from The American University in Cairo.