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Max Whicher is the Chief Brand Officer and Co-Founder of Spin Brands, a position held since January 2016. Additionally, Max serves as a Judge for the UK Young Lions at the Cannes Lions International Festival of Creativity, starting in March 2024. Max is a Board Trustee at Chance for Childhood since April 2023 and has taken on various investor roles in multiple companies, including Acid Running, Janji, Heights, Drafthound, Buttermilk Skincare, Cool Cold Brew, and Tea Venture Limited, with investments spanning from May 2020 to the present.