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Pedro Lozano Alcolea is a co-founder of Imascono, a creative technology studio specializing in Extended Reality, the Metaverse, and 3D Virtual Avatars with generative Artificial Intelligence since August 2008. In addition, Pedro serves as a lecturer at Thinking Heads, sharing insights on entrepreneurship and innovation to inspire audiences across various sectors since March 2024. As a co-founder of Chromville since January 2014, Pedro has contributed to creating an augmented reality educational platform designed for children. Pedro's earlier experience as a professional football player with Real Zaragoza from July 2001 to June 2010 instilled key values applied in business management. Pedro holds an Executive MBA in Business Administration from ESIC Business & Marketing School and has a background in interior design and arts education.