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Elena Alfaro is a seasoned professional with extensive experience in emotional decision-making and customer experience. As CEO and Partner at EMO Insights International since 2010, Elena Alfaro has pioneered the development of methodologies to quantify emotions, bringing together expertise from various fields such as marketing and psychology. Elena Alfaro also leads FANScinology, focusing on business growth through brand advocacy. As the Founder of Leonardos Club, Elena Alfaro aims to foster influential discourse on societal change. In addition to serving as a Distinguished board member at Universidad Complutense de Madrid, Elena Alfaro is recognized as an expert in customer experience and emotional transformation with a notable history of international speaking engagements and advanced educational credentials, including a Ph.D. in Marketing from Universidad Complutense de Madrid. Prior roles include Business Development Director at CFI Group and Senior Consultant at Daemon Quest, contributing to customer satisfaction metrics and strategic consulting.