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Dara Fontein is a seasoned content professional with extensive experience in content design and copywriting. Currently serving as a Senior Content Designer at Thinkific since February 2022, Dara leads content initiatives, develops brand voice guidelines, collaborates with cross-functional teams, and analyzes content performance to optimize user engagement. Previous roles include Senior Conversion Copywriter at Thinkific, Copywriter at Article, and Copywriter at Hootsuite, where Dara crafted diverse content formats, enhanced conversion metrics, and conducted research to inform copy decisions. Earlier experience as Communications Manager at Proper Propaganda and Communications Specialist at CauseForce involved developing strategic communications, securing media coverage, and managing client relationships, while initial positions included Social Media Manager at TEDxSFU and Media Relations Intern at Vancouver Fashion Week. Dara holds a Bachelor of Arts in Communications from Simon Fraser University.