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Tariq Edem Bedson has a background in financial services and extensive experience in eCommerce and digital sales. In their current role as an Account Manager and PPC & Marketplace Specialist at Highlands since June 2021, Tariq Edem manages accounts and specializes in PPC and marketplace strategies. Previously, Tariq Edem worked at Stonegate Pub Company Limited as a Digital Sales Executive, at Ei Group as an Ecommerce Coordinator, and at Platform Securities as a Client Reporting Coordinator in the financial services industry. With a Master's Degree in Marketing and a Bachelor's Degree in Financial Economics with Accounting, Tariq's expertise lies in analyzing data, developing marketing strategies, and managing accounts to drive revenue growth and exceed targets.