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Jeff Peterson has worked in various roles in the business sector since 1999. Jeff began their career as President of Niguel Capital Inc., where they were responsible for stewarding hundreds of staff members in striving to serve the needs of their client base. In 2009, they became President of NHR, where they consulted and developed sales processes, CRM design, staff training, collateral development, and other aspects of efficient and profitable business strategies. In 2012, they took on the role of Vice President of Business Development at Barrington Medical Recycling, where they designed and implemented a national client acquisitions process. In 2015, they returned to Think Ink Marketing as Vice President of Business Development, where they were responsible for new market identification, opportunity analysis, new market strategy, business planning, product development, creative direction, business acquisition, production management, customer service, and corporate operations. In 2017, they became the Director of Business Development at Think Ink Marketing, where they worked with companies of all types in the development and implementation of highly effective direct response marketing strategies.

Jeff Peterson attended Azusa Pacific University from 1990 to 1995.