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Paul ventured into the field of graphic design in 1996. His career has traversed from small studios, a decade as a freelance, to Chief Creative Officer and Cofounder of one of Cincinnati’s earliest startups, ChoreMonster. In 2014 he took a leap and graduated from the first class of Disney’s Techstars Accelerator. From there he broadened his skills as the Director of User Experience at Ohio’s largest startup, Everything But The House, in 2016. Before becoming a Founding Partner at faction, Paul worked as the Head of Design at Procter & Gamble, one of the largest CPG companies in the world. Armstrong possesses a passion for collaborating with product teams to create user-centered, focused, unique, and effective product experiences. He excels in building and growing design teams that focus on positive impacts, not only on users but also on business outcomes.