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James Bashford has worked in a variety of roles in the past 19 years. In 2002, they were involved with The Duke of Edinburgh's Award, where they were responsible for Bronze, Silver & Gold Awards. In 2005, they worked as an Order Management Specialist for Canon (UK). From 2010 to 2021, they worked for esure Group, initially as a Corporate Strategy Manager, then as a Broker Development Manager, Corporate Development Adviser, and Aggregator Account Executive. From 2017 to 2021, they were a Business Development Manager at Octo Telematics, and is currently the Head Of Business Development at ThingCo.

James Bashford attended Box Hill School from 2000 to 2005, and then went on to the University of Portsmouth from 2006 to 2009, where they earned a Bachelor of Science in Geography.