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Henriqueta Melo is a seasoned professional in marketing and product management with extensive experience spanning over two decades in the healthcare and commercial sectors. Currently serving as a Senior Brand & Innovation Manager for Women’s Health at Theramex since March 2023, Henriqueta has a proven track record in roles such as Marketing and Product Manager for Critical Care at Fresenius Medical Care, where responsibilities included expanding product portfolios and launching high-cost products. Previous positions held include Marketing Manager at RAUMEDIC, Strategic Solutions Senior Coordinator at Johnson & Johnson, and Marketing Specialist at Philips. Henriqueta holds multiple advanced degrees, including an MBA in Sales & Marketing from UC Berkeley Extension and a Bachelor's in Economic Sciences from Faculdades Oswaldo Cruz. Professional competencies also include market intelligence and the development of strategic partnerships and marketing strategies across various sectors.