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Pierce Goetz is a seasoned creative professional with extensive experience in art direction and creative leadership. Currently serving as a Contract Art Director at Vivanti and holding the role of Creative Director and Owner at Goetz Creative since January 2001, Pierce has also provided creative direction on a contractual basis for several organizations, including Aspen Laser, TheraLight, and the American Heart Association, among others. With educational credentials that include a Master’s Degree in Medical Illustration/Biocommunications from UT Southwestern Medical Center and a Bachelor’s Degree in Graphic Design/Illustration from the University of North Texas, Pierce combines artistic expertise with a strong foundation in design principles.