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Umme Rabab Fatima has worked in the creative industry since 2013. Umme Rabab began their career as an Intern at 18% Grey, followed by a role as Creative Executive at IAL Saatchi & Saatchi. In 2017, they moved to Digitonics labs (Pvt.) ltd as an App Strategist. In 2021, they took on the role of Graphic Designer at EDTECH and is currently working as a Creative Executive at The Jacket Maker.

Umme Rabab Fatima attended Karachi University from 2009 to 2013, where they obtained a B.Design. degree in Film/Cinema/Video Studies & Photography.