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Simon Frazier is an accomplished marketing and research professional with extensive experience in the advertising industry. Currently serving as Head of TouchPoints Marketing & Data Innovation at the Institute of Practitioners in Advertising since April 2015, Simon focuses on maximizing the use of research data across various facets of marketing and strategic planning while overseeing TouchPoints' public presence. Additionally, Simon has held multiple roles at Route Research Ltd. since June 2015, representing the interests of IPA member agencies and collaborating with Out of Home media owners to develop effective advertising strategies. Previously, Simon worked as an Account Manager at Reach plc, where opportunities for revenue generation were maximized within the advertising team. Simon holds a Master of Arts in Sociology and Anthropology from the University of Sussex and a Bachelor of Arts in Human Geography from the University of Brighton.