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Phil Coverdale is an accomplished Managing Director at Cravens, a creative marketing agency where leadership has focused on bringing clients' purposes to life since July 2004. Concurrently, Phil has served as Managing Director of Cravens FZ LLC in Dubai Media City since September 2012, overseeing notable clients such as 1915 by Seddiqi and the Commercialbank Qatar Masters. In addition, Phil holds the position of City Head at the Institute of Practitioners in Advertising (IPA) since April 2013. Prior experience includes roles at Universal McCann EMEA from February 2001 to June 2004, where responsibilities encompassed strategic planning for international advertising campaigns for major clients like Xbox and Microsoft. Phil holds a MA in Geography and Economics from The University of Edinburgh, earned between 1991 and 1995.