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Lorna Hawtin is a seasoned professional in strategic leadership, currently serving as Chief Strategy Officer at ZEAL Creative Limited since April 2024. With extensive experience in advertising and marketing, Lorna has been a member of the IPA Effectiveness Leadership Group and IPA Awards Board since January 2015, and a Committee Member for the Effie Awards UK since September 2016. Previously, Lorna held roles as Disruption Director across multiple TBWA agencies from 2000 to 2024, with key responsibilities in strategic leadership, mentoring, and successful pitches. Lorna's expertise also includes convening judges for the IPA Effectiveness Awards, recognized as an IPA Fellow for exceptional contributions. Educational credentials include a BA in Modern History from the University of Oxford and an Exec MBA in Creative Leadership from the Berlin School of Creative Leadership.