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Darrah Catherman has a strong background in business development and sales, with extensive experience in the marketing and communications industry. In 1993, they began their career as a Senior Account Executive at Cox Media, where they worked until 2000. During this time, they were responsible for increasing revenue through various sales strategies. Following their role at Cox Media, Darrah joined CBS Corporation as a Senior Account Executive, where they continued to drive sales and revenue growth until 2005. In 2009, they became the National Sales Director at Cox Digital Solutions, overseeing sales operations and strategies. In 2011, they joined Planet Central as a VP of Business Development, and in 2013, they moved to Brunnerworks as VP of Business Development. From 2015 to 2018, they served as the Senior Vice President of Business Development at MARC USA. In 2018, Darrah held roles as the Senior Vice President of Business Development at both The Zimmerman Agency and Omnicom, where they leveraged their expertise in marketing sciences, media, research, and technology to bring unique benefits to clients. Overall, Darrah Catherman has a successful track record in business development and a depth of knowledge in marketing and communications.

Darrah Catherman holds a Bachelor of Arts degree in English from Tulane University. Darrah also has another Bachelor of Arts degree in English Literature from Wofford College. Additionally, Darrah attended Ashley Hall School and Porter-Gaud School, although no specific degrees or fields of study were mentioned for those institutions. In terms of additional certifications, they have obtained a HubSpot Inbound Marketing certification from HubSpot in March 2022. Darrah also has a digital media certificate from Duke University Continuing Studies, but the specific month and year of obtaining it were not provided. Furthermore, they hold a Google Analytics Certification, as well as an Advanced Administrative Certification from Salesforce.com. Lastly, Darrah has achieved the Toastmasters Advanced Communicator Certification, although no institution or specific date was mentioned for this certification.