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Alison Graver is an accomplished marketing professional with extensive experience in digital media, social media strategy, and brand management. Currently serving as the Director of Marketing at The W Nail Bar since June 2021, Alison previously held the position of Marketing Manager and has also worked as a Senior Associate in Paid Social at Mindshare, where media planning and optimization for Purina brands was a key focus. Prior roles include serving as a Digital Media & Advertising Specialist at Uproar PR, leading significant digital content initiatives, and a Chief Recruitment Officer for Kappa Alpha Theta Fraternity, where recruitment strategies were developed for large member groups. Alison's educational background includes a degree in Strategic Communications from The Ohio State University, complemented by minors in Psychology and Professional Writing.