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William McDaniel is a seasoned professional with extensive experience in business development and sports marketing within collegiate athletics. Currently serving as Senior Manager of Business Development at The University of Alabama since January 2018, McDaniel has excelled in creating strategic partnerships that leverage the Alabama Crimson Tide's national brand visibility. Prior roles include Associate General Manager at Marshall University, where responsibilities encompassed budget management and integrated marketing partnerships, and Assistant Athletic Director for External Operations at Texas A&M University-Corpus Christi, focusing on marketing, community relations, and sponsorship sales. McDaniel also has a background as Director of Athletic Sponsorships at McNeese State University and Assistant Athletic Director at the University of Charleston. McDaniel holds a Bachelor of Science in Marketing from Marshall University and an MBA from Frostburg State University.